My presentation about the two stop-motion sand paintings, <Pan Gu >and <White Snake>, got me very interested in ink stop-motion animation in the form of sand paintings.

I have tried using sand for framing before, this time I tried to be innovative and the material I used was – sesame. I was thinking about using different materials to create an ink and wash style. Sesame seeds are similar to sand in that they are both grainy, as I didn’t have white sesame seeds I couldn’t do some gradient effects, but here are some of the experiments and explorations I did.

I used a few tools to try and create different textures, such as floss and forks, which didn’t work very well due to the limited space and number of sesame seeds but still worked, and the annual and flat textures could be used as backgrounds or transitions.

I have experimented with some Chinese ink and wash styles, Tai Chi and landscapes.

This is a new beginning for me, and I will be experimenting with more textures and materials for stop-motion animation, and then I will enrich the material with some script ideas to make it more complete.

The Howl’s Moving Castle animated film has a high audience reach and influence as a form of cultural entertainment. A co-branding with a well-known luxury brand allows the luxury brand to gain exposure and recognition in front of a wider audience, enhancing brand awareness.

Animated films often come with some kind of theme or storyline, and co-branding with a luxury brand can create a new brand story or plot for the brand and the film, thus adding interest and storytelling to the brand and the film, which is more likely to be of interest and resonate with consumers.

In terms of publicity effects, the offline pavilion, online promotion and surrounding wall graffiti have all played a very good role in promoting the brand, attracting widespread attention from young consumers From these aspects, the effect of Hal’s mobile castle in association with Loewe can be considered a success.

The co-branding attracted a lot of attention from anime fans and luxury goods lovers, as well as created a wide range of discussions and buzz on social media. The co-branded products have also received good sales performance, proving that consumers have a high level of recognition and willingness to buy the co-branded products. In addition, the co-branding has brought more young consumers to the Roewe brand, further expanding the brand’s audience base.

All in all, the Hal’s Moving Castle and Loewe co-branding can be said to be a successful collaboration that has brought good publicity, sales performance and brand image enhancement for both brands.