The Howl’s Moving Castle animated film has a high audience reach and influence as a form of cultural entertainment. A co-branding with a well-known luxury brand allows the luxury brand to gain exposure and recognition in front of a wider audience, enhancing brand awareness.

Animated films often come with some kind of theme or storyline, and co-branding with a luxury brand can create a new brand story or plot for the brand and the film, thus adding interest and storytelling to the brand and the film, which is more likely to be of interest and resonate with consumers.

In terms of publicity effects, the offline pavilion, online promotion and surrounding wall graffiti have all played a very good role in promoting the brand, attracting widespread attention from young consumers From these aspects, the effect of Hal’s mobile castle in association with Loewe can be considered a success.

The co-branding attracted a lot of attention from anime fans and luxury goods lovers, as well as created a wide range of discussions and buzz on social media. The co-branded products have also received good sales performance, proving that consumers have a high level of recognition and willingness to buy the co-branded products. In addition, the co-branding has brought more young consumers to the Roewe brand, further expanding the brand’s audience base.

All in all, the Hal’s Moving Castle and Loewe co-branding can be said to be a successful collaboration that has brought good publicity, sales performance and brand image enhancement for both brands.